When Galley initially contacted me for the work they had a general idea about the service they could provide but needed help focusing on core features and a visual aesthetic. They were also aiming to design, develop and submit to Apple in approximately a month.
Aesthetically, I knew I wanted the app to feel luxurious but still approachable. Functionally, I wanted the app to be as simple as possible. Any product that's core offering is "on-demand" shouldn't feel arduous to navigate. Because of that I decided to create a single page menu of dishes with the checkout button always available to the user. The checkout flow uses a hub and spoke model to gather necessary transaction information that allows repeat customers to move even more quickly through the commerce flow.
